Work
Experience
2021 - Present
Lead Brand Designer & Strategist | Soleri Skye Studios
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Directed comprehensive brand transformations for small businesses and startups by conducting competitive audits and devising visual strategies that aligned unique identities with market positioning and client goals.
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Designed cohesive visual ecosystems—including full-scale branding, UI/UX-focused web design, and high-impact print collateral—built on rigorous typography standards, intentional color theory, and brand architecture.
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Managed the full creative lifecycle for a diverse client roster, overseeing everything from initial conceptualization and pitch decks to the delivery of production-ready asset libraries and brand guidelines.
2024 - Present
Associate Marketing Graphic Designer | Eulerity
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Directed the end-to-end visual identity and brand standards for an AI-driven startup, serving as the sole designer responsible for all marketing initiatives, sales enablement, and customer success materials.
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Hand-selected for a three-person AI-native team to pioneer generative workflows, scaling campaign production while maintaining rigorous design standards and optimizing email configurations for peak KPIs.
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Developed a suite of brand-standard templates to scale and streamline internal processes, while implementing modular, social-first design systems for a comprehensive website redesign.
2023 - 2024
Marketing Design Intern | Eulerity
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Produced high-impact digital advertising assets for a diverse portfolio of clients, including Uber Eats and The UPS Store, ensuring strict adherence to established brand guidelines and performance standards.
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Developed the visual identity for the company podcast and ideated social media content through competitor research, while designing digital sales decks and print-ready conference collateral.
2023 - 2024
Graphic Design Assistant | Arizona State University Sun Devil Fitness Complex
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Produced creative designs and executed multiple projects simultaneously, consistently meeting project deadlines and exceeding client expectations
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Maintained consistent communication with clients to ensure project requirements were met, including designing and printing a wide range of marketing materials such as flyers, posters, t-shirts, stickers, social media graphics, and more, in compliance with brand standards
2023
Marketing Intern | Meritage Homes
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Utilized a digital marketing automation and analytics software to design, schedule, and track e-blasts, reaching a subscriber base of 17,000+ and analyzing engagement metrics to optimize future campaigns
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Managed web content and maintained client-facing websites, utilizing multichannel marketing automation software to upload and organize content, ensuring a streamlined user experience
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Collaborated with cross-functional teams, conducted preliminary research, coordinated logistics and created various marketing materials such as banner, flyers, and email newsletters to successfully execute marketing and email marketing campaigns and promotional events
2022
Marketing Intern | MC Companies
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Developed social media content, created new hire materials, and collaborated with team members to reconfigure internal documents and spreadsheets to enhance ease of use
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Performed audits on company websites and adjusted copy, design, and layout components to streamline user experience
2021
Graphic Design Intern | Stride K12
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Designed web pages, web banners, online newsletters, and announcements for communicating with staff and resources for teachers to share with students
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Led and developed a marketing campaign for the purpose of boosting student engagement in online classes
Education
2020-2024
W.P. Carey School of Business Arizona State University
Bachelor of Science, Marketing (Digital and Integrated Communications)
Certificate of Entrepreneurship and Innovation with a focus on Small Business
ASU Moeur Award
New American University- President’s Award
W.P. Carey Leaders Academy
W.P. Carey Dean’s List
Barrett, The Honors College
Honors Thesis: Designing for Success: Soleri Skye Studios' Strategic Business Plan
The College of Liberal Arts and Sciences at Arizona State University
Spanish Minor, Spanish Language and Literature​
Phi Beta Kappa
Honors College Society Member
Key Skills
Design and Art Direction
Adobe Software Suite (Illustrator, InDesign, Photoshop), Figma, Layout & Typography,
Color Theory, Brand Architecture & Systems, Modular & Social-First Design,
Campaign Concept Development​​​​​​
Technical & Strategy
Generative AI Workflows, UI/UX & Web Design, Print & Digital Production Specs,
Email Builders, Rapid Prototyping, Brand Strategy & Positioning, Competitive Analysis,
A/B Testing, Project Management, Digital Marketing Software
Core Competencies
Collaborative & Autonomous Workflows, Meticulous Attention to Detail, Strategic Concepting, Stakeholder Communication, Creative Problem Solving, Adaptability & Project Ownership
Languages
Proficient in Spanish
Certifications
2023
2023
2023
2023
2023
2023
2023
2017